Buying local is more than a catchy marketing phrase. It's a way of life that not only strengthens the regional economy, but also binds a community together.
More than 100 businesses are expected to strut their stuff Thursday at the annual Business & Home Expo and Restaurant Showcase, from launderettes and trophy suppliers to sub shops and fine-dining establishments.
This year's event, scheduled from 2 to 7 p.m. at the fieldhouse and commons at Hunterdon Central High School, marks the 27th year for the Expo hosted by the Hunterdon Chamber of Commerce.
This year's theme is "Buy Local - Buy Hunterdon."
The Chamber envisions the event as a prime way for vendors to meet existing or potential customers face to face, and encourages exhibitors to highlight facets of their businesses that make them unique.
MORE: Al Warr offers his preview of this year's expo
A popular feature is the Restaurant Showcase, which offers local chefs an opportunity to whip up their signature dishes or desserts. Expo visitors will have the opportunity not only to sample the wares, but also to vote for their favorite; some 15 eateries are vying for that coveted People's Choice Award.
But beyond all the entertainment and festivities lies a serious message.
Buying local is more than a catchy marketing phrase. It's a way of life that not only strengthens the regional economy, but also binds a community together.
According to the American Independent Business Alliance, each dollar you spend at an independent business returns three times more to your local economy than the same dollar spent at a large chain or box store does.
Industry studies show that local business owners generally live and invest in their home towns and counties. They're less likely to leave when the going gets tough, more likely to have a stake in how their business decisions affect the broader community.
There's also a sense of personal satisfaction that comes with dealing directly with the owner of your dry cleaners, bank or bakery - maybe actually knowing the name of the artisan who knitted your sweater or frosted your carrot cupcake.
The friendship you build over the years can't be measured in dollars and cents. Nor can the knowledge that by frequenting area establishments, you're also creating jobs and opportunities for your neighbors.
PNC Bank is the presenting sponsor and Comcast Business Services is the technology sponsor for Thursday's free expo.
Additional support comes from HealthQuest of Hunterdon, Hunterdon Heathcare, Provident Bank, NJ Advance Media (publisher of the Hunterdon County Democrat and Sunday Democrat), ShopRite of Hunterdon County, Independence Elevator Company, Financial Resources Federal Credit Union, Servpro of Greater Hunterdon County, and House and Home Magazine.
We hope you'll stop by to savor a taste of the diverse businesses that drive the county's economy and give it a flavor all its own.